Google Ads
Paid advertising with measurable ROI
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Google Ads can bring traffic from day one — provided campaigns are set up correctly and optimised continuously. We focus on return, not clicks. Setup, conversion tracking and monthly optimisation across Search, Performance Max and Shopping campaigns.
What every project includes
Keyword, competitor and audience research- Campaign setup — Search, Performance Max, Shopping
- Conversion tracking — measure real customers, not just clicks
- Monthly optimisation and transparent report (spend, ROI, learnings)
What we need from you
Business and offering
What you sell, your core products / services, what makes you different from competitors.
Monthly budget
How much you can spend. For a meaningful start we recommend at least €300/month.
Target market
Geography (city, country, EU), language, customer type (B2B / B2C), business seasonality.
Access to Google Ads and Analytics
If you already have accounts. If not — we create new ones and add you as primary admin.
Key advantages
- Traffic from day one — unlike SEO, Google Ads brings visitors right after launch
- Measurable results — exactly how much each customer cost, not just how many clicks
- Budget control — pause, scale up, test new products with minimal risk
- Transparency — you own the account, you see every euro and every click
Google Ads isn't "set a budget and wait". Without proper tracking and optimisation, money leaks. With the right approach, every euro spent has a measurable outcome you can choose to scale or pause.
For B2C sales in Bulgaria we recommend a €300-500/month start. For UK / EU markets — €500-1000/month. Below this, you don't get enough data for meaningful optimisation.
First clicks — within 24 hours. Stable conversions — usually after 2-3 weeks of optimisation. Real ROI understanding — after 1-2 months when we have enough data.
Both together give the best result. Google Ads brings immediate traffic; SEO makes it sustainable. We recommend starting with Ads alongside SEO work — after 6-12 months you can typically reduce ad spend.
Especially well suited. We can target people within 1-10 km of your office / shop. Local businesses often see the best ROI because competition is lower.
