Make.com (formerly Integromat) is a visual automation platform connecting 1,500+ apps. For SMBs it often replaces DevOps scripts, Zapier and custom code — at lower cost.
Why Make.com over Zapier?
- Free 1,000 ops/mo, paid from €9/mo vs $19.99 Zapier.
- Make supports branching, iteration, error handling.
- Visual editor with live data preview during debug.
- HTTP / Webhook modules more flexible.
1. Contact form → CRM + Slack
Saved ~30 min/week for 10 leads. Webhook → parse → contact in HubSpot/Pipedrive → Slack notification.
2. WooCommerce order → invoice in accounting
WooCommerce webhook → JSON → HTTP to accounting API → invoice number back to order.
3. Abandoned cart → personalised email
12–18% recovery rate. Cart hook → wait 2 hours → if no order → email via Brevo with discount code.
4. Eventbrite registration → automatic PDF certificate
Eventbrite trigger → DocuPilot PDF → Gmail send → record in Google Sheets.
5. Google Drive backup to Wasabi / Backblaze
Daily 03:00 scheduler → list new files → copy to S3-compatible bucket → error notification.
6. Accounting doc in Gmail → into accounting
Gmail filter → OCR with Google Document AI → parse amount, date, vendor → record in accounting.
7. New CRM customer → onboarding sequence
HubSpot deal "won" → Asana/ClickUp project → welcome email → calendar invite → Slack channel.
8. AI review and ticket summary
Weekly: gather new reviews + tickets → OpenAI for summarisation → Slack report.
9. Social cross-posting from one source
Blog RSS → format per platform (LinkedIn, X, Facebook) → auto-post with correct hashtags.
10. Slack /backup-status command
Slash command → Make webhook → SSH/API per server → reply in Slack.
FAQ
How much does Make cost?
Free plan for 2–3 simple automations. Core (€10.59/mo) gives 10,000 ops. Pro (€18.82/mo) for heavier use.
Do I need a developer?
Simple workflows — no. Complex (custom HTTP, OAuth) — often yes.
Make vs Power Automate vs n8n?
Power Automate fits Microsoft 365. n8n is self-hostable. Make is the sweet spot for most SMBs.
Where to start
Pick one repetitive task that takes > 30 min/week. Build it. Measure time saved. Move on.
Have an idea? Make.com automation covers design, build and maintenance. Free consultation.
